The Lean Thinker
JULY 1, 2023
Andersen Not many years ago there was a CEO so exceedingly fond of finding the right strategy that he spent all of his money on consultants to tell him what the strategy should be. One day there came two consultants and they said they could craft the most magnificent strategy imagianable. ” But he did not say so.
Food Logistics
FEBRUARY 8, 2024
One of the keys to the transformation of the global food supply chain is data, and how the industry’s ability to harness, analyze, and translate data into comprehensive supply chain strategies has impacted the food supply chain.
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3PL Links
MAY 3, 2023
Improving Supply Chain Visibility: The Impact of Data Strategy | Image source: Pixabay A business-contextualized data approach is crucial for boosting supply chain visibility, especially during downturns. This requires knowing precisely what details should be collected and trusting the sources of this data.
The Logistics of Logistics
SEPTEMBER 24, 2021
Amazon’s Retail Strategy with Rick Watson. Rick Watson and Joe Lynch discuss Amazon’s retail strategy. Upon fulfilling the transition obligations of Merchantry to Tradeshift, Watson directed the cross-border product strategy of Pitney Bowes, a $450M business, comprised of Borderfree and the eBay Global Shipping Program.
Advertiser: GEP
This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies. The C-suite is laser-focused on supply chain performance.
Logistics Viewpoints
MARCH 25, 2024
Infor’s CEO, Kevin Samuelson Infor’s strategy for differentiating their business from competitors like SAP and Oracle rests on a truly differentiated approach to ensuring that their customers get ongoing value from the business applications they purchase. Infor, with anticipated revenues of $3.4 We just want them solved.”
Blue Grace Logistics
FEBRUARY 26, 2024
Transportation Strategy Profitability Search Search BlueGrace Logistics - February 26, 2024 Transportation strategy plays a pivotal role in ensuring efficiency, cost-effectiveness, and ultimately, profitability for businesses.
Advertiser: GEP
From new pricing strategies and material substitutability to alternative suppliers and stockpiling, a new GEP-commissioned Economist Impact report reveals that enterprises are adopting a variety of approaches underpinned by data and technology.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
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