Taobao.com is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is a popular online shopping retail platform in China, with nearly 500 million registered users, more than 60 million regular visitors every day, and more than 800 million online products per day.

Taobao uses a third-party logistics model.

A third-party logistics enterprise is a form of logistics that undertakes corporate logistics activities. 3PL neither belongs to the first party nor the second party, but provides its specialized logistics services through cooperation with the first party or the second party. It does not own goods, does not participate in the purchase and sale of goods, but To provide customers with contract-constrained, alliance-based, serialized, personalized, information-based logistics agency services.

With the development of information technology and the trend of economic globalization, more and more products are circulated, produced, sold, and consumed worldwide, and logistics activities are becoming increasingly large and complex. The organization and operation methods of first and second party logistics have been It cannot fully meet the needssociety.

At the same time, in order to participate in global competition, companies must establish core competitiveness, strengthen supply chain management, reduce logistics costs, and outsource logistics activities that are not core business.