Protective Packaging Maker Joins CEFLEX Consortium

25th February 2020

Logistics BusinessProtective Packaging Maker Joins CEFLEX Consortium

Protective packaging materials and automated systems manufacturer Pregis has joined Circular Economy Flexible Packaging (CEFLEX), a European consortium of companies and associations representing the entire flexible packaging value chain.

CEFLEX has established a roadmap and targets to achieve a circular economy for flexible packaging for the years 2020 to 2025, and to increase recycling efforts across the EU. Robust actions also include guidelines on packaging design, driving collection and sorting of flexible packaging materials, as well as the identification of sustainable end markets for their downstream use. The initiatives also include a business case component which calls for recycled flexible packaging to be returned to the economy in quantities and at a competitive price/quality for end market applications.

Pregis also recently announced that it had joined the Alliance to End Plastic Waste, which has a $1.5 billion investment goal over the next five years to help end plastic waste in the environment.

Pregis has also partnered with How2Recycle®, to provide consumer-friendly recycling instructions printed onto film-based products to increase adoption. Pregis also teaches customers how to prevent damage through the shipping and fulfillment cycles to avoid unnecessary environmental burdens.

“Joining CEFLEX represents another example of the company’s efforts to support a circular economy by creating the highest-quality recyclable products, while maximising recycled content and reducing raw material dependence,” said Clint Smith of Pregis.