Industry View: Today is Peak Packaging Monday
19th November 2018
A packaging specialist explains why today is peak packaging Monday:
As the countdown to Christmas well and truly begins, the two landmark dates in the sales world are fast approaching – Black Friday and Cyber Monday. Businesses widespread are gathering resources and getting their strategies ready as two of the biggest dates in the diary loom ahead. A real crucial characteristic to expect from this year’s notorious Black Friday and Cyber Monday is the heightened emphasis on the ecommerce sector.
Last year, it was found that a huge £1.4bn was spent on online sales in the UK on Black Friday which was up 11.7% in comparison with the previous year, according to online retailers trade body IMRG. However in contrast, when looking to the high street, analysis firm Springboard discovered that shopping centres and retail parks footfall figures were down 3.6% to the previous year, showing the evidential shift from bricks to clicks is taking its toll.
This last week of partial normality is a time where preparation drives day-to-day business but which sector does it really ramp up the pressure in? Packaging. Everyone wants to be sending their goods inside high quality, reliable packaging that gets them to their destination in the same condition they left the warehouse in. For UK packaging supplier, Kite Packaging, the Monday before Black Friday proves to be most demanding in terms of orders as it acts as the last big order day for most businesses who are getting packing materials in ready to sell and distribute goods on Black Friday.
Peak Packaging Monday is where Kite’s team sees the biggest influx of orders, ensuring their efficient pick, pack and despatch process is able to pack and distribute all packaging goods to customer doorsteps in preparation for the big day.
Kite’s ecommerce division was introduced in 2004 and has been continuously evolving since. This year has seen Kite’s ecommerce specialists redevelop and evolve the Kite site to offer improved user experience such as better navigation, design advances and improved on site functionality. All of which streamlining service and making ordering on smart devices easy and clear cut for customers widespread.
So what sort of packaging is really out there? Kite Packaging has introduced some new peak season additions to its online portfolio to cater for the demand from Black Friday weekend and the lead up to Christmas. Its new white mailing bags, smaller bales of wood wool, capacity book mailers and twist wraps are examples.