Omnichannel Retailers Leverage Optimization for Order-Promising
Logistics Viewpoints
JANUARY 1, 2024
Historically, omnichannel software solutions were not capable of optimization. Or they can order online and pick up the product at the store. Rules were used to make these decisions. The problem with the rules that retailers use for omnichannel fulfillment is that they leave money on the table. That is changing.
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