Why Experiential Retail Might Just be The Secret to Customer Success
Locus
MARCH 28, 2022
Experiential retail marketing aims to provide value across four key categories, namely: Convenience. Myntra’s Roadster Go (India) store is a fine example of this category. Also, it helps in sustaining a healthy relationship between consumers and marketers. Similar to RFID, stores also embed QR codes for quick payments.
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