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5 Sales and Marketing Myths with Mary Keough

The Logistics of Logistics

She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. Truth : Email newsletters can be a great tool for growing engagement and sales, but customers want useful and educational information, not a daily sales pitch from your company.

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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Why a Solid Marketing Strategy is Important A marketing strategy refers to a business’s action plan for achieving its short and long-term goals and developing a sustainable competitive advantage.

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Manufacturing Blogging – great idea or waste of time?

GlobalTranz

We work with a lot of manufacturing companies and one of the questions we get most often is 'Why do we need to blog'? Often followed by 'How do we blog for manufacturing'? A word about what a blog is. But a blog is not all writing and the part that is written should be conversational and natural. Podcast or audio.

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Omnichannel Strategies Are Crucial For Retail And Shippers

Blue Grace Logistics

What This Blog Is About: What is omnichannel and its impact on physical retail? Over the last decade, ever since social media and the IoT became common-place mediums, there has been a change in marketing tools and strategies. A more streamlined communication is provided by omnichannel strategies.

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Logistics Confidence Index Unlocks Growth Potential

Blue Grace Logistics

That being said, this innovative tool has been instrumental in identifying clear indicators of market fluctuations and how that intel has helped shippers prioritize business strategies. Shippers must recognize this growth and adjust their strategies accordingly. Agile operations.

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The Most Popular 16 Transportation Blog Posts from 2014

GlobalTranz

We trudge on with our top posts from our main blog categories by page view for all of 2014 from the Cerasis blog by featuring another area Cerasis is an expert in: Transportation. Top 16 Most Popular Transportation Blog Posts of 2014. Read the Full Blog Post. Read the Full Blog Post.

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Dangerous Savings: 6 Cost Cutting Supply Chain Strategies That Will Cost You in the Long Term

Locus

Plenty of cost-cutting strategies are being employed by Supply Chain Management leaders, but the potential long-term implications often remain unseen. Speaking of implications, let’s delve into the top cost cutting strategies that businesses implement but could negatively impact supply chain performance: 1. Download Case Study 6.