Embracing the Chill: How the Consumer Shift from Fresh to Frozen Effects Cold Chain Transportation
Blue Grace Logistics
NOVEMBER 21, 2023
The decision to opt for frozen products over fresh ones is not just about convenience; it is a calculated strategy to strike a harmonious balance between buyers’ wallets and taste buds. The shift from fresh to frozen alternatives in the food and beverage industry has had significant implications for cold chain transportation.
Let's personalize your content