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Digital Marketing in 2021: Search Engine Marketing

WorkWave

From keeping up with which keywords you should be targeting to evaluating how viewers are responding to various elements of your ads, sprucing up your SEM campaigns should definitely be on your digital marketing to-do list this year. Competitor Campaigns and Data. For example, you may want to bid on the brand term of your competitor.

Digital 72
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DCSA Publishes Complete Framework of Just-in-Time Standards for Main Port Call Activities

Shipping and Freight Resource

Latest release of DCSA’s Just-in-Time Port Call Programme provides interface standards and API definitions for all 50 port call event timestamps. The interface standards allow carriers, ports, terminals and other service providers involved in a port call to exchange event data in a uniform way, enabling automated data exchange.

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The Global Warehouse Automation Market is “En Fuego”

Logistics Viewpoints

I had just reviewed KION Group’s financials that showed the Supply Chain Solutions segment (Dematic) grew by 44 percent in 2021. Similarly, a Honeywell investor presentation stated that its Intelligrated business grew by approximately 50 percent in 2021. There are many other similar growth examples in warehouse automation.

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5 Tips for Navigating Global Port Congestion and the Ocean Container Shortage

Now, That's Logistics

If 2020 was the year for pandemic-driven disruption for organizations around the globe, then 2021 is the year when those interruptions trickled down into the world’s supply chains. During the week of May 30 th , for example, Yantian’s container dwell times rose to eight days and were expected to reach as high as 18-21 days by early-June.

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New Shared E-Fulfillment Center is Made-to-Order for Canada’s Growing E-commerce Sector

Now, That's Logistics

Retail ecommerce increased by 75% in 2020 in Canada and is on track to expand by another 12% in 2021, according to eMarketer. For example, retailers are investing in digital platforms to reach consumers dispersed over a vast land mass while responding to competition from global e-tailers. This year, ecommerce will account for 13.4%

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What is Reverse Logistics?

GlobalTranz

Remanufacturing and refurbishing activities also may be included in the definition of reverse logistics.”. For example, the reverse logistics process includes the management and the sale of surplus as well as returned equipment and machines from the hardware leasing business. The e-commerce side is increasing returns dramatically.”

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7 Key Strategies To Keep Up With Changing Last-mile Customer Expectations

Locus

Take last-mile deliveries for example. Consistently failIng to do so means definitely losing their confidence, which reduces your revenue, and a decline in profitability. 2021, Statista. 2021, Statista. Use data insights. The obvious answer is data. And how they have been changing! Offer free shipping.